Virtual Tour has become an effective tool for businesses to attract their customers by showing eye-catching visuals and animations. A lot of businesses need to persuade potential leads to visit their store (retail/restaurant) or close deals (real estate). 3D Virtual Tours assists them to achieve their business goals.
Particularly after the wake of the Covid 19 Pandemic, the need for virtual Tours has risen dramatically. According to Storeys, there’s Been Up to a 500% Increase in Online Virtual Tours in Toronto, Canada. Let’s dive into detail about various stats about 3D Virtual Tours.
What is Virtual Tours?
Virtual tours are a type of simulation of a certain site made up of a series of still photographs or videos. Businesses can also include other multimedia elements like text, music, sound effects, and so on.
Virtual reality, or VR technology, has been used for a variety of purposes since its inception. Real Estate Agents, for example, Realtors are leveraging virtual reality technology to show their properties in 3D. Dentists use virtual reality headsets to keep their patients entertained during treatment. The approach is used by major shops such as Walmart to train their personnel and so on.
Virtual tours are a result of this technology, which is mostly utilized by enterprises to promote themselves.
3D Virtual Tour Stats
- Virtual Tour Keep people on the website 5x longer
- 80% more views on Real Estate Listings
- Get the Return on Investments within 4 weeks
- More than 60% of people need Virtual Tours
- 11x increase in likelihood to purchase
Virtual Tour Keep People in the website 5x longer
If we compare the time on the page for the website visitors, then we can see a dramatic change for the website with Virtual Tour. Yes, a website with an attractive Virtual Tour will keep its visitors in the website 5 times more than the website without Virtual Tours. In this way, the engagement rate towards the business is increasing, people will most likely visit the place / like to convert. Thus the conversions will also increase.
The more time people spend on the website, the more likely they are going to purchase/subscribe for any business-related services.
80% more views on Real Estate Listings
A study from Realtor indicates that properties with virtual tours receive 86 percent more views than those without them. This is crucial, after the pandemic, not every person wants to visit the real estate property in person, so virtual tours come in handy. Homebuyers can look at the property visually, move around their cursors and see the property from each and every angle.
Virtual tours also lower the number of wasted viewings by 40%, according to Property Week, implying that they are responsible for raising the possibility of visitors concluding a transaction while traversing a website. Finally, according to Planet Home’s “Trend Study,” 75% of potential clients and visitors regard a virtual tour as a crucial decision-making tool before making a purchase. Virtual tours are clearly becoming an important component of marketing both businesses and residences.
Get the Return on Investments within 4 weeks
Statistics like this almost always come with a caveat. Perhaps virtual tours will attract customers, provide them with just what they want, and even assist your website. Are virtual home tours, on the other hand, a financially realistic option?
The answer is unmistakably yes. Virtual imaging, such as virtual home tours, has a return on investment of less than a month. The business owner will definitely have an advantage over his/her competition, thanks to the 3D Virtual tour.
All of the sales opportunities that virtual tours can provide have previously been discussed. This data, on the other hand, indicates that it will be worthwhile. Your first investment will yield a quick return. And you’ll be able to see it all while attracting new clients and increasing site traffic.
More than 60% of people need Virtual Tours
Google was found to prefer virtual imaging over flat digital photography in a multi-family case study, with a 2:1 ratio preference for thumbnail presentation. When a company has a virtual tour linked to their Google My Business listing, Google’s algorithms will prioritize the 360 thumbnails over standard still imagery. This definitely makes the businesses unique and gives them an advantage.
Besides, like said above the Virtual Tours makes the people more engaging with the website. It provides them with an immersive experience. Mobile users prefer virtual photography instead of video or 3D Images.
11x increase in likelihood to purchase
Houzz.com, which has over 10 million home décor and furniture products from 20,000 vendors, has understood the value of Virtual Photography in increasing sales. Alon Cohen, co-founder, and president claims that allowing customers to see three-dimensional pictures of things in their homes has contributed to their success. Shoppers now examine 1 million products as 3D images on the Houzz mobile app, up from 300,000 when the 3D capability was released last year, and 2 million people have used the visualization tool to make purchases. According to Cohen, buyers who see 3D representations of things are 11 times more likely to buy them than those who don’t.
3D Virtual Tour Technology is still evolving and it is just the beginning. In the future, we can expect its influence and dominance in all of the businesses. It shapes the customer experience and redefines the perception of the business. If you are a business owner, please leverage this amazing opportunity and approach a 3D Virtual Tours Services agency for your business.