Small businesses and startups have several things that stay common across all types of businesses. One of these things you find in small businesses and entrepreneurial ventures is a scarcity of two very important commodities: time and money. Small business owners and entrepreneurs understand the importance of any tool that can help them save on both these things. Saving time and money allow you to allocate the saved resources to other business activities.
Social Media Automation and How It Helps
One of the biggest benefits of living in the digital age is that there are tons of software that allow you to automate repetitive business tasks. Using software allows you to carry out business functions that require human attention while leaving simpler tasks to machines and software to execute. This has two very distinct advantages. First, the automation saves you time that you would otherwise invest in that function. Second, automation allows you to use software (with a one-time investment) instead of deploying human personnel and resources on the function. This helps you save money.
When I started my first business, I had only the basics. A small office space, a laptop, a phone, and a subscription to an internet plan by calling Spectrum service number. Luckily, a friend who worked professionally as a social media marketer taught me the importance of automating all my social media channels. That is one of the magic ingredients that helped my business not only stay afloat but thrive as well.
What is Social Media Automation?
Social media offers unique marketing channels that did not even exist a few short decades ago. Today, social media has billions of active users and offers businesses new avenues to advertise and market their products and services. There are many popular social media platforms today, including Facebook, Instagram, Twitter, and Snapchat.
The modern business person knows how important it is to maintain a strong presence on all digital channels. The problem is, with so many platforms, running a marketing campaign on different social media channels can become difficult to manage. Unless of course, you automate it. Social media automation covers a wide variety of activities, some of which are easier to automate than others. The end purpose, however, remains to save time and money.
How Effective Is Social Media Automation?
There may be several doubters or naysayers among you, which is okay. Healthy skepticism is something marketers learn to cultivate over time. But the following facts and figures on social media platforms may help you get a better idea of how automation can help your startup:
- According to this study, startups testing automation recorded an average 32% increase in revenue and 77% in conversions.
- This report states that 80% of marketers using automation software see more leads generation.
- Over 21% of leaders in the marketing industry plan to automate many of their marketing activities within the next 2 years.
What Platforms Can I Use to Automate Social Media Marketing?
Now that you understand the importance of social media automation, you will be wanting to look at the next step. Of course, that means you need to know what automation platforms to use in order to gain an edge over your competition. Some of the most popular automation platforms and their properties are listed below.
HootSuite offers a unified dashboard to automate and manage all your social media channels. The platform allows you to locate and curate the right content, set a social media schedule, and track your spend and ROI. These metrics help you focus your social media spending on platforms that offer the most ROI.
Agora Pulse is another software that unifies all your social media platforms into a single dashboard in one place. Agora Pulse lets you share and publish content across all your social media channels. It also allows you to schedule republishing and offers analytics to help you track your social media campaigns.
Buffer is an extremely popular automation tool thanks to its comprehensive campaign tracking and analytics. Tools like buffer make it easier for you to develop, track, and manage a social media marketing campaign. It comes with the usual post scheduling but goes further by telling you the optimum times to post your content. If you choose the EverGreen to add on, you can automatically post relevant content with more ease.
Remember, it doesn’t take much to run a social media campaign. I can execute a decent campaign using nothing more than my laptop, Spectrum internet, and the automation tools listed above. Don’t let the opportunity of getting conversions on social channels pass you by. If you use different automation platforms, share them with us in the comments below, along with why you prefer them.